Channel letters, also known as illuminated letters, provide businesses with a bold and professional signage solution that is highly visible during the day and radiant at night. These three-dimensional signs add depth and precision to your storefront, making sure your brand stands out. Whether illuminated from the front or with a stunning halo effect, channel letters are ideal for businesses looking to create a lasting impression.

Each channel letter is typically constructed from durable metal and plastic and is internally lit with either <LED lighting or neon tubing, both of which offer energy efficiency and long-lasting performance. Front-lit channel letters allow light to shine through the face of each letter, creating a bright and vivid display, while reverse-lit (halo-lit) letters project light from the back, offering a more elegant, softer glow. This combination of design flexibility and illumination ensures that your signage remains highly visible and impactful at all hours.

When it comes to installation, channel letters can be mounted directly onto the building facade, or on a raceway, which is a pre-fabricated metal box that houses the electrical components and runs the length of the sign. The installation method may vary based on local ordinances or building owner requirements, and Johnny Signs ensures that your illuminated letters meet all local electrical and building codes. We work closely with our clients to ensure that their signage is not only compliant but also optimized for maximum visibility and branding.

Channel letters are a popular choice for businesses looking to enhance their brand presence with durable, weather-resistant signage that delivers day and night. Whether you’re opting for sleek front-lit designs or a halo-lit glow, Johnny Signs can create custom channel letters that reflect your brand’s unique identity while offering high impact and energy efficiency.