Your business sign is one of the first things customers notice — and it can be the difference between pulling people in or pushing them away. At Johnny’s Signs, we’ve been helping Southern Indiana businesses create signage that works since 1938. Over the years, we’ve seen every mistake in the book — and we’re here to make sure your business avoids them.
Mistake #1: Poor Visibility
If customers can’t see your sign from a distance, you’re losing opportunities. Small lettering, bad lighting, and low contrast are the biggest offenders.
The Fix: Use high-contrast colors, the right letter height for your location, and lighting that works day and night.
Mistake #2: Outdated or Damaged Signs
A faded, peeling, or flickering sign tells customers your business isn’t well maintained.
The Fix: Schedule regular maintenance and consider an upgrade to LED signage for long-lasting, energy-efficient performance.
Mistake #3: Cluttered Design
Too much text, too many fonts, or random graphics make your sign hard to read.
The Fix: Keep it simple — strong branding, clean typography, and one clear message.
Mistake #4: Using the Wrong Size Sign for the Location
Even a beautiful sign can fail if it’s too small for the viewing distance or traffic speed. If drivers can’t read your message until they’re right in front of you, it’s too late.
The Fix: Choose a size that’s appropriate for where your sign will be seen — bigger letters for high-speed roads, smaller for pedestrian-heavy areas.
Mistake #5: Choosing the Wrong Type of Sign
A sign that works for a retail store might not suit a manufacturing plant or office building.
The Fix: Match the sign type — whether monument, channel letters, lightbox, or digital message center — to your location and audience.
Partner With Southern Indiana’s Sign Experts
At Johnny’s Signs, we design, fabricate, and install signage that avoids these costly mistakes. From lighted exterior signs to interior branding and vehicle graphics, our team delivers high-quality solutions that make your business stand out.
We proudly serve Bedford, Bloomington, Columbus, Seymour, Jasper, and beyond — always with the same commitment to craftsmanship, service, and results.
📞 Call Johnny’s Signs at (812) 275-7535 or visit www.johnnysigns.com to schedule your free consultation.
